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The Keyword Tool helps you go mobile

Tuesday, January 11, 2011 | 12:09 PM

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This post has been cross posted from the Inside AdWords Blog:

When you're out and about, is your phone your go-to computer? If you find yourself doing mobile searches for information, directions, or even real-time price comparisons, you're not alone--mobile search is growing fast. Over the past two years, Google's mobile searches have grown by more than five times. Furthermore, in the third quarter of 2010, Google mobile searches jumped 130% year over year.


Given the growth of mobile search, it's no surprise that more and more of you are looking to capitalize on the mobile advertising opportunity. If you're already a mobile advertiser or if you're looking to make your jump onto the small screen, your job has just gotten easier.

Mobile Statistics in the Keyword Tool
The Keyword Tool now helps you build a better keyword list to target mobile users. Under "Advanced options," you can now search for keywords for devices with mobile WAP browsers, mobile devices with full Internet browsers (think iPhone and Android phones), or all mobile devices (sum of devices with WAP browsers and devices with Internet browsers).

When you do a keyword search, the statistics you see for Competition, Global and Local Monthly Searches, and Local Search Trends are all specific to the device or devices that you've selected.

click to enlarge image
Let us know what you think of this new feature by clicking the "Send Feedback" link in the Keyword Tool or by going directly to our feedback form.

Posted by Lisa Shieh, Inside AdWords crew.

AdMob Network hits 2 Billion Requests a Day

Thursday, January 6, 2011 | 8:47 AM

Mobile usage continues to explode, and we continue to see rapid growth throughout the AdMob network of mobile sites and applications. What does this mean for mobile advertising? Today we receive more ad requests in a single day than AdMob received for the entire month of December 2007. That's a magnitude of 30 times in just over three years.

Here are a few quick stats on what's happening in our network:
* The AdMob network now receives more than 2 billion ad requests per day, more than quadrupling over the last twelve months.
* More than 100 million unique Android and iOS devices requested an ad each month, nearly doubling over the last six months.
* Rapid growth is global. Nine countries in the AdMob network generated more than a billion monthly ad requests in December 2010, up from just one country a year ago.
* The strongest regional growth in monthly ad requests over the past year has come from Asia (564%), Western Europe (471%) and Oceania (363%).




As we kick off 2011, we continue to be excited about the rapid growth of the mobile industry and of mobile advertising. It's clear that the growth trajectory of the entire mobile industry is just going to continue to get steeper this year, creating big opportunities. Are you ready for mobile in 2011?

Harsh Shah
Google Mobile Ads Marketing Team


Jose María Corbí

jmc@130caracteres.com

www.130caracteres.com

 

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