Publicidad En Google: 4 notas sobre cómo consigue Google una Red De Contenido Fiable

Publicidad en Google / Anuncios En Google / Salir en Google / Anunciarse en Google From: AdWords Agency Blog <agencyblog-feedback@google.com> Subject: [AdWords Agency Blog] Providing a safer display ad buying experience To: adwords-agency-blog-forum@googlegroups.com Date: Friday, August 20, 2010, 9:18 PM This week AdExchanger.com featured a Q&A with Scott Spencer, Group Product Manager, DoubleClick Ad Exchange, and Jason Miller, Group Product Manager, Google Display Network on the display media space and how Google is providing advertisers a brand safe experience on the Google Display Network. Here's an excerpt of what they shared: What are you investing in as it relates to providing a brand safe experience for advertisers across the Google Display Network? Jason Miller: On the Google Display Network, we genuinely believe that marketers and agencies get access to the most brand-friendly network out there. It's important to emphasize that Google's technological expertise is in doing two things very well: first, crawling and analyzing content at great scale (as a search engine that's Google's core competency) - and second, targeting ads precisely at massive scale. We've applied this to the Display Network for quite some time. We broadly invest in 4 areas to ensure brand safety: First, strict policies. We don't permit sites with content that violates our program policies. Second, technology. Several layers of review - before admission to the network, the precise time of ad serving, and continuous automatic scanning - uphold our program policies. We do real-time blocking of ads if the page violates policy. We do this at massive scale and at a page/URL level - not just a site level. Third, transparency. We offer domain - and, importantly, URL - level reporting. This provides deep insight into the sites and pages where our clients' ads were served, on-demand. Major advertisers regularly get a report that shows what their ads looked like in the context of a given page. Finally, advertiser controls. We give advertisers a robust set of controls to closely manage their ad delivery across the GDN, including hand-picked bundles of sites (such as the Ad Planner 1000) or individual sites, an above the fold filter, specific site and category exclusions. Recently, we signed up to the standards and practices under the IAB's Networks and Exchanges Quality Assurance Guidelines. For the complete interview, including commentary on DoubleClick Ad Exchange enhancements and the safety of inventory on the Google Display Network and DoubleClick Ad Exchange, visit AdExchanger.com. Posted by Agency Ad Solutions Blog Team -- Posted By AdWords Agency Blog to AdWords Agency Blog at 8/20/2010 12:08:00 PM

Publicidad en Google: leyendas de la blogoesfera sobre Google Adwords

Publicidad en Google: leyendas sobre Adwords. Post Número 1. Os acompaño a continuación una serie sobre mitos de Google Adwords. Si alguien necesita traducción que se ponga en contacto con nosotros. There's lots of misinformation floating around the web about the way AdWords works, and our AdWords support teams get to hear most of it. Since many of the same issues seem to keep popping up again and again, we thought we'd run a blog series to help you separate the myths from the facts. Myth # 1: Spending money on Google AdWords will influence my website's ranking in Google's free search results. Fact: Google AdWords and Google's free search results are entirely independent of one another. Spending money on AdWords won't impact your ranking in Google's free search results. Similarly, cancelling your AdWords account won't lead to your website being banned from Google's search results. Myth # 2: Google AdWords has declined my credit card. Fact: Google itself doesn't actually decline credit cards. The decline usually takes place at your bank, your card-issuing institution, or its payment processor. If your credit card gets declined, your first step should be to check and make sure you've filled out the Billing Preferences page correctly. Some common mistakes include: Missing or invalid credit card number or security code Missing or invalid expiration date Missing or invalid billing address and/or telephone number Once you've gotten that squared away, make sure that there aren't any problems with your card itself. Be on the lookout for issues with your: Credit limit Maximum amount per debit Number of possible debits within a certain period If any of these are too low for your AdWords account, contact your bank or card-issuing institution. You should also be sure that your card allows for online debits and automatic debits. Publicidad en Google / Anuncios en Google / Anunciarse en Google / Salir en Google