With IOS4 Adwords does not crash iPad anymore

Queridos Amigos / Dear Friends: ADWORDS YA FUNCIONA EN EL IPAD!!! ADWORDS MCC AT LAST WORKS FINE ON IPAD!!! IT DOES NOT CRASH IT ANYMORE!!! Al menos eso es lo que he podido experimentar durante toda esta mañana, en la que he sido capaz de acceder a mi cuenta de Mi Centro de Clientes (MCC) sin ningún problema, incluso he accedido a Google Analytics y también ha funcionado perfectamente, con una sóla excepción los menús desplegables que están totalmente en flash como por ejemplo para seleccionar intervalos de fechas que no funcionan ni en Adwords ni en Analytics. ¡¡Celebremos esta mejora pues para todos los que nos dedicamos a la publicidad en Google a través de MCC va a suponer que, por fin, vamos a poder trabajar en el fantástico gadget de Apple que es, sin ninguna duda, el iPad, y ahora mucho más con todas las mejoras que ha supuesto la nueva versión del sistema operativo, la iOS4!! Gracias Apple por hacer las cosas tan bien. ____________________________ At least I have been able to work with the MCC adwords interface in my iPad during all this morning without any single problem or hiccup. I have even accesed Analytics and it has also worked without any complaint. There is only one exception due to the flash issue and it has to do with date menus when you want to select concrete time intervals. These do not work at all because you can not make the selection. Let´s celebrate this incredible improvement for all of us that work with Google MCC and also with iPad, this incredible gadget still much better with the last iOS4 update!! Thanks Apple for doing thins so well!!

Publicidad en Google: Anuncios gráficos en la búsqueda por imágenes.

Publicidad en Google /// Salir en Google /// Anuncios en Google /// Anunciarse en Google [This has been cross-posted from the Inside AdWords Blog] As part of our Google Images redesign this July, we introduced Image Search Ads, which include a thumbnail alongside your ad text. We learned that on Google Images, image-based ads provided great results for our advertisers. They are also a highly useful format for users because they show commercial content directly related to the user's query. Today we're expanding the image ad formats available on Google Images by testing rich media leaderboard units that appear above Google Images search results and invite you to try new products and services. With the introduction of this display ad format on Google Images, you now have a great opportunity to reach users with engaging ads, whether your goal is to build brand awareness, or to drive clicks and conversions. Ad by Converse on Google Images, designed to gain awareness about their new shoe model. Ad placed by Range Online, an iProspect Company. click for full size image Advertising on Google Images allows you to reach hundreds of millions of users around the world who use the site to find relevant photos and images every week. Today display ads on Google Images are available on a small fraction of queries in the US and UK only. Over time, we hope to make display ads on Google Images available on more queries globally. Display ads on Google Images work the same as they would on other sites in the Google Display Network. They're triggered by the content on the page - in this case, that's defined by the category of the search term that the user enters. If, for example, you target your ad to appear on Google Images on travel-related content, your ad may appear on Google Images if a user searches for related terms like [travel], [vacation], [beach] or [summer holiday]. It's easy to start running display ads on Google Images. Just use the AdWords placement targeting tool to target Google Images like any other site on the Google Display Network, and choose the type of content you want to advertise alongside. You can upload your own leaderboard format ad or create one using Display Ad Builder. Pricing can be either CPM or CPC, depending on your goals. If you want more information about the advertising options on Google Images, visit the Help Center. We're invested in making display advertising work better for both users and advertisers. We look forward to introducing new, innovative placements and formats on the Google Display Network to help you reach your advertising goals. Posted by Nathan Beach, Product Manager Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!

Publicidad En Google: Best Buy site review

Publicidad en Google // Salir en Google // Anunciarse en Google // Anuncios en Google Having already opened a number of stores, US electronics retailer Best Buy launched its first transactional website in the UK last week. I've been trying the new site out... Homepage The homepage crams a lot in but is still easy to scan and navigate around. As well as featured products and special offers, there are some useful links under the 'Inspiration & Advice' heading:  The community section of the site is also clearly promoted, which is not always the case on e-commerce sites. It offers forums and product reviews, while links to Best Buy's social media profiles are easy to find. Site search and navigation Customers can access various product categories via the tabbed navigation. The drop-downs are OK, but the small text is difficult to select on an iPad.  The site search works well, dealing with misspellings and suggests sensible and relevant alternatives, while options are provided to narrow the number of results shown.  Best Buy has done the filtered navigation well: there are plenty of options to limit the scope of product searches and narrow the selection by brand, price or product feature so customers can end up with a manageable selection of results.  Adding the number of matching products for each filter type helps to narrow their selections without running the risk of returning no matching products at all. Also important is the fact that filters can be removed individually if customers need to backtrack.  One slight issue is that, on some items, the category heading and featured products are pushing the selected products below the fold: Like several other sites, such as WHSmith and Woolworths, the gaming section has been outsourced to The Hut, which means that this product area has a separate shopping basket and checkout. This is a potential area of confusion for shoppers, but Best Buy does at least explain this clearly in a lightbox when customers click the gaming tab:  Unlike some other sites, it is made clear that a third party operates the site, and also reassures customers that any items will remain in their Best Buy basket for when they return.  Product pages The product pages aren't short on detail. Shoppers are given as much information as possible about products with a full product description and a list of technical specifications, though there are no customer reviews (yet).  The product pages link to the forum section, which would be a good idea if the product on the page was discussed. However, the topics discussed are mainly irrelevant to the Sony laptop on the page so I'm not sure how useful they will be.  Elsewhere on the page, cross-selling options are good, with relevant accessories and software displayed, while calls to action are clear:  Checkout process Registration isn't compulsory; all users need to do is to enter an email address to enter the checkout, and creating an account comes later in the process. This is a good way to approach the issue, as it removes any barrier to purchase while making it easy for customers to register if they want to. Further on in the process, Best Buy sets out reasons why customers should register; order tracking, promotions etc.  The checkout has been enclosed, and key information on delivery and returns is displayed throughout, including various security logos.  I like the way that Best Buy handles the delivery options within the checkout. A grid showing the days that items can be delivered, alongside charges for each day, so that customers can choose which day items are delivered. This information is also available on product pages so customers don't have to go this far to find out.  Conclusion The Best Buy website contains some good examples of e-commerce best practice; product pages contain plenty of information to help customers decide on a product; there are clear contact options throughout the site, and the checkout process has been enlcosed to help shoppers to focus on the purchase.  Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!

Publicidad en Google: Pago por llamada, la próxima maravilla de Google.

Publicidad en Google // Salir en Google // Anuncios en Adwords // Anunciarse en Adwords What if you found out that your AdWords campaigns were bringing you more customers than you realized? Zac Stafford, Senior Search Strategist at Nina Hale Search Marketing in Minneapolis, MN, recently  discovered that this was true for his client, modern furniture retailer Room & Board.  Stafford saw some encouraging results as an early beta tester of AdWords call metrics, a  new feature that automatically includes a unique phone number in your ads to measure the calls that  you receive from AdWords. "By cross-checking our call metrics reports with our sales records, we saw that half the people who  called the toll free number in our ad purchased online but the other half purchased in a store.  Before using call metrics, we determined our ROI just by looking at the online sales numbers.  Now we have proof that online search ad campaigns drive in-store purchases." Today we're announcing that AdWords call metrics is available for more advertisers, making it easier than  ever to measure the phone calls that AdWords generates for your business. Using the technology behind  Google Voice, call metrics assigns your campaign a unique phone number which is automatically inserted into  your ad on both desktop and high-end mobile devices, where the number is clickable. Call metrics ad at the top of the search results: click for full size image Call metrics at the right of the search results: click for full size image Call metrics ad on a high-end mobile device: click for full size image When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place. Then, when you look at your AdWords reports, you'll see the number of calls generated by each campaign, call duration, and in the near future, caller area code. You'll still only pay for clicks on your ads, but we intend to charge for call metrics in the future. Once you know where your calls are coming from, you can refine your marketing strategy to make sure you're getting the most out of your ads. For example, you could test different ad text variations to see which results in the most calls or reallocate budget to campaigns that truly bring you the highest ROI. Currently, call metrics is only available to a limited number of US advertisers. We plan to make the feature available to more advertisers in the coming months. To find out if call metrics is available in your account and to learn more about the feature, visit Google Ad Innovations. Additionally, if you want to see call metrics in action, watch the video above. Jose María Corbí jmc@130caracteres.com www.130caracteres.com Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!