Publicidad en Google: adiós a mi herramienta de palabras clave favorita...

Publicidad en Google // Salir en Google // Anuncios en Google // Anunciarse en Adwords In early August, we announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we've fully launched the updated Keyword Tool. What does that mean for you? It means we've combined the best features from two previous keyword tools into one. The previous Keyword Tool and Search-based Keyword Tool are no longer available in AdWords. The updated Keyword Tool is now the only Keyword Tool available in AdWords, so you can now simply call it "The Keyword Tool." The Keyword Tool's benefits include: Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results. Easy Keyword Refinement: Filter results by word or keyword match type. Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword. Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more. In addition to these improvements, we've also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection. While we recommend using the Keyword Tool while signed in to AdWords, you can also access the tool without signing in. We hope you like the new streamlined version of the tool and we look forward to bringing you more features soon. Posted by Alexandra Kenin, Product Marketing Manager Pero ¡¡porqué ya no puedo ver los costes medios por clic según mi intención de puja!! -- Posted By AdWords Agency Blog to AdWords Agency Blog at 9/28/2010 08:27:00 AM Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!

Publicidad en Google: Rey por un día en Youtube

Publicidad en Google /// Salir en Google /// Anuncios en Google /// Anunciarse en Google For big advertisers on YouTube, the YouTube homepage is often seen as the holy grail. It's the highest-profile placement on YouTube, providing marketers with the ability to deliver a big impact and drive attention to content, trailers or advertising. To give you an idea of the scale we're talking about, the homepage has been delivering nearly 45 million impressions per day and 18 million unique visitors a day in the U.S. — that's the equivalent to the ratings of several top-rated prime-time television shows combined. While impressions and unique visitors are never guaranteed, users who visit the homepage are actively looking for the next video to watch, so advertisers naturally want to be part of the action. A little known fact is that a few days each quarter, we open up the YouTube homepage to Promoted Video advertisers. These companies end up getting a bit of extra exposure from their campaigns. There are a couple of ways to make sure your ads show up on the homepage, should the opportunity arise. First, log into your AdWords account, and under "Campaign Settings," consider the following: In order for Promoted Videos ads to appear on YouTube browse pages, watch pages, and on the homepage, select "Display Network" To appear *only* on YouTube placements, select "Relevant pages only on the placements I manage" and add youtube.com as a managed placement. To appear *only* on the homepage, select "Relevant pages only on the placements I manage" and add youtube.com::pyv-top-right-homepage as a managed placement Set a specific bid for the homepage and keep in mind that it is a more competitive placement Please note: this feature is only available in Australia, Brazil, Canada, France, Germany, Italy, Spain, the U.K., and The U.S. Because the dates we run Promoted Videos on the YouTube homepage vary, we unfortunately don't have a set schedule for you. However, we typically know about 48 hours in advance. If you have a managed account, you can ask your Google representative to let you know when these opportunities arise so that you can increase your bids to improve your chances of showing up. Several advertisers – large and small – have found great success showing Promoted Videos on the homepage. One YouTube advertiser, Dynomighty Design, grew their entire business by using Promoted Videos and getting placements on the YouTube homepage. Founder Terrence Kelleman says: "YouTube helps us sell our product, learn about our audience and build a strong brand image. And as a small company with a limited advertising budget, YouTube has become our main advertising strategy. Not only are costs low with Promoted Videos, but healthy conversions also make YouTube our #1 referring site in terms of traffic and revenue." To read more about Dynomighty's story, check out their original YouTube video and their feature on the Official Google Blog. The YouTube homepage has a captive, engaged audience and it's our goal to let advertisers understand how best to reach customers that would be interested in hearing from them. For more information about advertising on YouTube, visit youtube.com/advertising, and for more information on Promoted Videos, check out ads.youtube.com. Posted by Mark Sabec, Product Marketing Manager, YouTube Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!

Publicidad en Google: Google Instant: Primeras opiniones de algunos expertos de verdad.

Publicidad en Google // Salir en Google // Anunciarse en Google // Adwords Posted 09 September 2010 09:57am by Graham Charlton Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes... What will the main effects of Google Instant be? Malcolm Coles, Digital Sparkle: Some people are going to end up paying a lot more for PPC. If you start searching for Premier Inns, then when you get to premier you get lots of natural "premier" results (e.g. premier league) plus one PPC ad for Premier Inns. I guess lots of people will just click that rather than carry on typing. So some brands might want to be careful that they aren't bidding on terms that get triggered too soon in the process. Kevin Gibbons, SEOptimise: It's going to be very interesting to see how searchers react to Google Instant. This a huge change to the overall user experience, so it may take a while for some people to get used to. Personally, I think this could easily split opinions and be a potential risk to losing some their market share – many may see this as a good time to give Bing a try instead.  Kelvin Newman, SiteVisibility:  I think this is going to have a much bigger impact on paid search.The fact that a three second pause in typing is going to count as impression is going to have huge implications on impressions and click through rates for paid search adverts. For natural search, SEO becomes even more important, as the suggested searches push down the paid and natural results. Suddenly, if you're outside of the top three you're unlikely to ever appear above the fold; bad news for people in fourth place Will it reduce search volumes for niche and long tail terms? Kevin Gibbons: Quite possibly. If users are already seeing relevant results before they get a chance to complete their long-tail query then they are likely to just click earlier. This means searchers may get smarter, so two keywords may now suffice where a three keyword phrase was used before. However, for those looking for niche/specific information there's still a need for more long-tail queries so that users find exactly what they are looking for.  Andrew Girdwood, Bigmouthmedia: It will change the shape of the tail; some long tail terms will become less frequent as searchers will reach them less often however as Google Instant may make re-crafting search terms more attractive to searchers we may see a greater number of final searches per searcher. The word "may" is important there as we don't yet know. We'll also have to consider the difference between a final search, when the user stops at the search they wanted, and an interstitial search, a result the flashes as searcher refines their query. Kelvin Newman: That would seem to be a possibility, but on the other hand it really draws attention to suggested searches which could drive additional traffic to certain long tail phrases, it's possible for interface changes to shift search behaviour; but in all honesty algorithmic changes like personalisation or localisation have a more significant impact on the day to day work of search marketers. What can search marketers do to make the most if it? Malcolm Coles: One thing marketers should do is monitor Google's results part way through typing queries. For instance, if you start searching for "eco driving", when you've typed "eco dri" the Fiat Eco Drive page comes up (as well as a lot of watches). If you carry on to type "eco driving", Fiat is nowhere. Maybe Fiat will pick up lots more traffic based in this interim state of the results, and maybe SEOs will start optimising for the first few characters of common search queries. Andrew Girdwood: Search marketers should now understand the importance of the three second delay, the return key press and the implied impression and how this will affect CTR. They'll have to check target keywords to see whether there is an interstitial search on the way that has a particularly compelling Universal Search result, at least compelling enough to cause the searcher to delay three or so seconds to study it. Kelvin Newman: I don't think it's going to have a drastic impact on the strategies and tactics deployed by search marketers but it's going to make the choice and sequence of your keywords even more important than it already was, it'll be interesting to see if we suddenly get people focusing attention on rankings for partial words though. If the predicted searches are based on personal history (which I imagine they might be) you've got to be on top of your personalised search. Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!

Publicidad en Google: Cambios en la política de marcas

mañana 14 de septiembre entrará en vigor la nueva política de marcas registradas, por la cual cualquier empresa que se anuncie en Google en Europa podrá utilizar términos que sean marcas registradas como palabras clave. 

Por ello, os advertimos de que a partir de mañana, si tenéis palabras clave activas inhabilitadas por ser marcas comerciales registradas, estas palabras clave comenzarán a activar vuestros anuncios. 

Un abrazo,

Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com
¡Gratis! Club de links // Publicidad en Google: ¡ofertas!
ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias
¡Calidad y Eficiencia Para Su Publicidad En Internet!

Como trazar Google Instant con Google Analytics

Publicidad en Google // Anuncios en Google // Anunciarse en Google // Salir en Google. The launch of Google Instant has caused a lot of excitement and SEOs around the world are wondering how this will affect their clients. Google's initial attempts to develop an instant search product were met with criticism from the SEO community as the referrer string was not being passed which would have pretty much ruined web analytics as we know it. Fortunately they have solved the problem this time by making the Google URL update in the website brower address bar shortly after the search results are updated. There is a small delay before the URL appears to update but it always updates before the new page is loaded ensuring the correct referring URL is always passed. As you type a search into Google, the results update to Google's suggested search term which appears in grey. If you click on a result whilst a grey result is showing up then this suggested query is passed in the referring URL and this is what will show up in your keywords report in analytics. In addition Google also include the original search query in another parameter called oq. If you check Google's URL string you will see something like this. aqi=&aql=&oq=seo&gs_rfai=& Because this is passed in the referring URL, it's possible to extract it and include it in a report using Google Analytics filters. Here is how you can track these original search queries alongside the suggested search queries with a few minutes work. Setting up Google Analytics to track Google Instant Edit: Dan Barker has pointed out that the oq parameter is still used by the old Google Suggest so this custom profile will show the results for both until the old version has been completely deprecated. It's possible to update this to only include data from Google Instant by adding another filter to only include traffic which contains another unique parameter such as &sclient=psy. 1. On the Google Analytics Overview screen, click the Add new profile link. 2. Select 'Add a Profile for an existing domain' and then find the correct account from the drop down. Give your new profile a name like 'Google Instant' so it's easy to find and click Finish. This will create a new profile that will start to capture all the raw data for your site. 3. On the Overview screen, select the Edit link for the new Google Instant profile we've just created. 4. Select the 'Add Filter' link on the right hand side of the 'Filters Applied to Profile' table. 5. Create a new filter by entering the following details. Filter Type: Customer Filter > Advanced Field A -> Extract A Referral: [?|&]oq=([^&]*) Field B -> Extract B Campaign Term: (.*) Output To -> Constructor Campaign Term:  $B1|$A1 Field A Required: Yes Field B Required: Yes Override Output Field: Yes Case Sensitive: No To briefly explain is happening here, we use a regular expression in Field A to extract the original search query from the oq= parameter that has been passed in the Referral string. We then use Field B to get the final search query from the Campaign Term variable. In the final step we output both search queries back to the Campaign Term separated by a | character. We will now be able to see this showing in the Keywords report. Click the Save Changes button to create the filter. After a few days you should have collected some data in your new profile and you can view the results. Go to your keywords report and search for \| using the keyword filter. Then you should be able to see results that look like this example. You can see that some people hadn't even gone beyond 'stric' before they clicked on suggested search for 'strictly come dancing 2010′ which is the 2nd suggested search from Google. Conclusion Using these reports we can begin to understand the way people use the new search function and look for ways to optimise towards it. The example above it has shown that Google Instant might helped to generate a higher volume of searches for more detailed search phrases than previously seen. Perhaps the biggest impact we're likely to see is a significant reduction in the number of unique phrases as people take advantage of the suggested results, effectively killing off the long tail of search. This might be a good thing for users as it may improve the quality of search but it will make SEO much harder as we all have to start fighting over few phrases which will drive more traffic. This is probably going to be a win for the big players who already do well outside of the long tail and bad news for new sites trying to get a foothold. Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!

Fw: [Inside AdWords] Google Instant: A More Innovative Approach to Search

From: Inside AdWords crew <inside-adwords@google.com> Subject: [Inside AdWords] Google Instant: A More Innovative Approach to Search To: inside-adwords@googlegroups.com Date: Wednesday, September 8, 2010, 7:02 PM This post is also available on the following local blogs: (FR)    (DE)    (IT)    (ES)    (RU) Today, we announced the launch of Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. By providing users with this immediate feedback, they're able to refine their searches more quickly and find the results that more precisely match what they need. This new interface applies to both search results and related ads. Therefore, we expect increased user engagement with our search services, including ads. Although Google Instant doesn't change the way ads are served, ads and search results will now be shown based on the "predicted search." For example, if someone types "flow" into Google.com, our algorithms predict that the user is searching for "flowers" (the predicted search) and therefore display both search results and ads for "flowers". However, if that user then adds the letter "c" to the query, our algorithms may predict that the user is searching for "flowchart" and show the corresponding natural and paid results for flowchart. Example 1: User types "flow" (click for full size image) Example 2: User types "flowc" (click for full size image) As a result, Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds. It's possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need. Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the latest browsers (Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8). Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. We will continue to add new domains and languages over the next several months. For more information on this interactive new feature, please visit the AdWords Help Center. Posted by Dan Friedman, Inside AdWords crew -- Posted By Inside AdWords crew to Inside AdWords at 9/08/2010 10:02:00 AM -- You received this message because you are subscribed to the Google Groups "Inside AdWords" group. To unsubscribe from this group, send email to inside-adwords-unsubscribe@googlegroups.com For more options, visit this group at http://groups.google.com/group/inside-adwords

Cuanto hay que gastarse en Google Adwords?

En relación con la publicidad en Google Adwords una de las preguntas más frecuentes que nos hacemos todos, incluidos todos mis clientes y todas las empresas en general, es si estamos invirtiendo cantidades adecuadas, es decir, nos gustaría saber cuanto hay que gastarse en Google Adwords. Hoy vamos a saltarnos la jerga del consultor, y vamos a dar algunas cifras. ¿Es mala la jerga del consultor o falsa? Pues no, porque realmente cuanto gastemos en Google Adwords dependerá del sector, de la estrategia de la empresa, de la capacidad de atender el canal online del conjunto de la empresa, del tipo de producto, de cuan agresivo se pueda ser en términos de precio, etc... pero hoy, como decía tenemos algunas cifras reales. Parece que se ha encontrado un documento de Google en el que figuran algunos de los mayores inversores en Adwords, el programa de publicidad online de Google, durante el mes de junio. Veamos las cifras: - Una compañía telefónica como AT&T invirtió nada más y nada menos que 8 millones de dólares en Google Adwords en junio en Esados Unidos. - Una agencia de viajes, Expedia, invirtió durante el mismo mes la nada desdeñable cantidad de 6 millones de dólares en Adwords. - Amazon, la famosa tienda de libros y muchas más cosas, casi 6 millones de dólares. - Ebay, casi 5 millones de dólares. - BP, la petrolera British Petroleum, casi 4 millones de dólares en junio, lo que prueba que Google Adwords es además de un brillantísimo programa publicitario, uno de los mejores canales de comunicación global que existen hoy en día. - Hotels.com, 3.3 millones. - JC Penney, el análogo al Corte Inglés en España, 2.5 millones de dólares durante el mes de junio en Google Adwords. - Living Social, una especie de club de descuentos en viajes, restoranes, 2.3 millones de dólares. Los datos obtenidos por Ad Age que es la fuente que ha obtenido el aludido informe o documente, incluyen marcas top como GM, Walt Disney, Kodak y BMW que, en junio, sólo invirtieron en torno a los 500.000 dólares. Apple invirtió un millón de dólares, lo mismo que Intel y casi igual que Páginas Amarillas 1.2 millones de dólares. Los grandes inversores en Google Adwords, del tipo de AT&T y Amazón, acumulan menos del 1% de los ingresos de Google por Adwords en junio. Los top 10 por menos del 5%. 47 anunciantes más de 1 millón de dólares y casi 400 entre cien mil y quinientos mil dólares. Claro que todo esto son cuentas directas de Google y muchos anunciantes que también invierten fuerte no tienen ese tipo de cuentas y que representan la larga cola del mix de anunciantes que tiene google y que representa mensualmente 2.000 millones de dólares. Jose María Corbí jmc@130caracteres.com www.130caracteres.com   Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!