Posted 18 February 2011 11:12am by Jake Hird 
Digital marketing, communications and advertising isn't now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
For example, we're seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.
Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space...

Adobe

Adobe makes a great effort to use an interactive billboard to reflect the possibilities of its CS3 product.


Barclays

Building an interactive, 34-metre long walkway in an airport is no mean feat, but Barclays managed to pull it off effortlessly.


Chanel

Even luxury brands are getting in on the action, with Chanel opting for an interactive window in one of its storefronts.


Coca-Cola

FMCGs are heavy brand advertisers and by creating an interactive kiosk, Coke is entering exciting new territory.


Diesel

Mixing digital and physical in their shopfront, Diesel has managed to create an entirely new concept of engagment.


Footlocker/Nike

Again, another interactive storefront to showcase products in an engaging way.




LG
LG opts for smaller, more hands-on interaction, by infusing kiosk technology with a standard outdoor poster placement.


Nestlé

Nestlé's Nesquik promotion dominates an entire window. It's a compelling piece of creative.


Nike

Opting for a digital book, Nike is able to showcase a large variety of products outside its store.


Orange

The mobile phone operator has chosen an interactive window outside the store, in an effort to attract potential customers.


Scion (Toyota)

Here we see several interactive walls from the car manufacturer.


Siemens

Here, Siemens has developed a Minority Report-esque interactive wall.


Sony

A great use of interative windows from Sony.


Verizon

A great mashup from Verizon: augmented reality, interactive display and store-front advertising.