Publicidad en Google: AdSitelinks Para Anuncios Móviles

Publicidad en Google // Anuncios en Google // Anunciarse en Google // Salir en Google Find information faster with mobile Ad Sitelinks    Thursday, October 7, 2010 | 10:51 AM Labels: ad formats, advertisers Today we are excited to announce the launch of Mobile Ad Sitelinks, a search ad format that displays additional links to content located deep within your site. Available globally on high-end mobile devices, Ad Sitelinks are an easy way to introduce customers to multiple landing page options for your website. Ad Sitelinks on mobile function similarly to Ad Sitelinks on desktop. Currently, only two-line sitelinks will appear on mobile devices, with each line displaying one sitelink.  As shown in the example below, a mobile ad from Oakley, Inc displays two links, driving users to the "Custom Products" and "Sunglasses" sections of the company's site. click to enlarge image Desktop Ad Sitelinks have been a useful tool for advertisers, leading to an average increase of more than 30% in click-through rates.  Because websites may not yet be optimized for viewing on mobile devices, navigating them to find information can be more difficult.   As a result, we anticipate that mobile Ad Sitelinks will be similarly, if not more, effective on mobile as the benefit of deep linking and driving users further down the conversion funnel is even more valuable. Mobile Ad Sitelinks help by taking users directly to the specific content they're looking for, enabling them to find information and complete transactions more quickly.  Since we're constantly working to bring our experience with desktop advertising to the mobile web, starting with Ad Sitelinks is simple. If you've enabled Ad Sitelinks on desktop, your ads will automatically show on mobile phones -- provided your campaigns are opted-in to run on iPhone and other mobile devices with full Internet browsers. To learn more about Mobile Ad Sitelinks, please visit the AdWords Help Center.  Posted by Chrix Finne, Google Mobile Ads Product Manager Jose María Corbí jmc@130caracteres.com www.130caracteres.com Oficina:    902 021 130 Móvil:       669 896 673 Skype:     josemariacorbi Blog:        http://130caracteres.blogspot.com ¡Gratis! Club de links // Publicidad en Google: ¡ofertas! ATENCIÓN: El contenido de este correo electrónico puede ser confidencial o privilegiado. Si ha recibido este mensaje por error, por favor, no lo reenvíe a nadie. Le rogamos que borre todas las copias y mensajes adjuntos y por favor comuníquenos que lo ha recibido la persona equivocada. Muchas gracias ¡Calidad y Eficiencia Para Su Publicidad En Internet!